Feel confident managing Facebook & Instagram Ads for your business with this self-paced online course teaching you everything FB Ads, from set-up, strategy to sales!

Say hello to …. FB Ads Fundamentals - the online course!

Learning how to use Facebook & Instagram Advertising can be an affordable and effective way to sell to your existing community, and reach more of your ideal customers.

If you’re still hitting that ‘boost’ button – I’m afraid to say, you’re basically throwing your money down the drain! This self-paced online course is for you if you’ve dabbled in Facebook Advertising – or want to *seriously* start – but you are not sure what to do next.

Feel confident managing your own Facebook and/or Instagram Ads. This course helps you understand exactly how the Ads Manager platform works, learn Facebook and Instagram Ads strategy and setting up your own funnels, learn how to manage and optimise your own Facebook Ads – and more importantly understand the results, and improve on them!

Who is this course designed for?

Business Owners:

This self-paced online course is for you if you’ve dabbled in Facebook Advertising – or want to *seriously* start – but you are not sure what to do next. You want to DIY your Facebook & Instagram Advertising, take control of it, learn how to manage it yourself.

Or you’re not quite ready to outsource, but you want to know exactly what’s happening behind the scenes when you hand over the reigns so you can feel confident in understanding the strategy, input and results from your Facebook Ads agency/ manager.

Social Media Marketers / Consultants or Virtual Assistants:

If you’re looking to upskill and offer Paid Social Management / set up for your clients, this course will give you the fundamentals training so you can offer this as a service. 

What am I going to learn?

This self-paced course will give you the fundamental training to enable you to run Facebook & Instagram advertising campaigns efficiently and effectively for your business (or your clients).

It covers the three ‘S’s: 

Strategy: You’ll learn the benefits of social advertising, as well as how advertising strategy works in relation to Facebook & Instagram Advertising and how to create your own Ad Strategy.

Set-up: You’ll be confident in understanding the Business Manager and Ads Manager platform, and learn how to set up your own Ad Campaigns, audiences and ads.

Streamline: Knowing how to monitor, optimise, report and set budgets for Facebook & Instagram advertising is part of the process to achieving Social Ads success. how does this course work?

My goal is to reduce the overwhelm. No more hour-long video tutorials and getting lost in notes!  You’ll get access to an online learning platform for this self-paced e-course. There are six modules to complete – with the curriculum broken up into text & screenshot guides and tutorials, and punctuated with short, action-packed video tutorials as well as helpful worksheets and templates.

PLUS! You’ll be able to refer back to the course anytime (hello lifetime access!)

Discover the course modules:

Ready to dive right in?

AND… You’ll get access to these exclusive course bonuses:

Don’t just take it from me...

This course has been a long time in the making and has been built from years of experience managing Facebook Ads for clients, coaching clients and teaching Facebook Ads, as well as built on the foundations of working in Marketing and Digital Marketing now for over 15 years!

"This is a fabulous way to learn not only how to set up your Facebook campaigns but how best to structure it & set up your audiences. Plus you get lots of tips & tricks that you won't find anywhere else! I would highly recommend this course."


Facebook Ads Fundamentals Workshop participant

“I must say that I have learnt far more out of those two recorded Zoom sessions than I have out of any other social advertising classes I have done! Your knowledge is amazing!"


Facebook Ads Fundamentals Workshop participant

About Your Teacher

Founder, Society State - Ali Wheeler

With over 14 year’s experience as a generalist and digital marketer, working in-house for a range of businesses including Australian beauty-care brand Natio, the Territory Insurance Office, Sole Motive (the brand behind Run Melbourne) and more, Ali has developed extensive experience creating and implementing solid marketing strategies.

Over the past six years, Ali has focused her experience on digital marketing and Facebook & Instagram Advertising, falling in love with an ever-changing digital landscape and the results-driven advertising platform.

Ali founded Society State in late 2017 after reaching a point in her career where she knew her skills, knowledge, and advice could have a BIGGER impact working with a variety of authentic and unique brands.

After managing a wide variety of both service and ecommerce brand accounts, as well as teaching 1:1 workshops with authentic brand owners, Ali has poured both her years of industry experience, coupled with her education into this online course.

I hope you enjoy this course as much as I loved putting it together! xo Ali

Learn the Fundamentals of FB & IG Advertising

This is your chance to level up your business & learn the Fundamentals of FB & IG Ads!

Want to enrol? Let's check out the pricing options...

  • Pay as-you-go
  • 2 payments of

    $230 AUD

    per month

    Two monthly installment payments

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  • Pay in Full

    $450 AUD


    Pay your investment in full

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